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How to Do a Competitive Analysis: A Step-by-Step Guide
“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while...
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10 Principles of Effective Pricing Pages
If you run a SaaS business or sell only one product (with some options), you probably have a dedicated pricing page for the whole thing. Here are 10 principles to get it right: Simple is best.Make it...
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How to Create a High-Performing Analytics Team
Every company dreams about creating high-performing teams. For us at OWOX, that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior...
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Promo Videos: What Really Matters (with Examples)
Planning to create a promo video to increase conversions? Good idea. What’s the most important part? Your video has to be damn good. Like interesting to watch. Compelling. Quality = Attention span...
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Marketing Project Management: A Reliable, Reusable Framework
Lurking beneath every goal are dangerous assumptions. The longer those assumptions remain unexamined, the greater the risk. – Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5...
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How to Increase SaaS Prices the Right (and Profitable) Way
Have you ever gotten a bill that—inexplicably—is two or three times more than usual? What was your reaction? Probably something like this: [A SaaS vendor] pulled a massive price increase on us (over...
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B2B Influencer Marketing: 4 Strategies that Move the Needle
Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. An Instagram model gushing over a new fashion product seems...
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After the Lead Magnet: How to Nurture B2B Leads
When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer...
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The 4 Types of Value Propositions Every Business Needs
Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action. Should I buy this product? Sure, that’s the obvious one....
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Webinar Emails: A Start-to-Finish Promotion Process
Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to...
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Open-Ended Questions in Marketing Research
A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are good survey questions, and there are bad ones. There’s a...
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How to Build Robust User Personas in Under a Month
Customer personas are often talked about in marketing and product design, but they’re almost never done well. [This post contains video, click to play] There are certainly companies doing them well,...
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B2B Video Marketing: A Strategy for Lead Generation
Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent...
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Channel Partner Strategy: 7 Steps to a Successful Program
A 1,983% boost in annual revenue and 1,000% user-base growth within six months—all with no upfront costs. Can this be true? These are actual results that startup Ringadoc got from their channel...
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How Much Do SaaS Companies Spend on Their MVPs?
Eric Ries once described the minimum viable product (MVP) as a version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort:...
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What 15 CEOs Learned Building Top Agencies
I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency. Spoiler...
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Social Commerce: What It Is, What It Isn’t, and Why You Should Care
Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.” [Tweet it!] Strangers into friends? Of course. Friends into...
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How To Calculate and Increase Customer Lifetime Value
That it costs five to seven times more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980s when the Technical Assistance...
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How We Took on Slack (and Lived to Tell About It)
How do you compete with one of the biggest names in your industry—and with a brand new product? Three years ago, we launched Chanty, a SaaS application for team chat. This was nothing new. Thousands...
View ArticleThe 10 Most-Read Articles of 2019
Time flies when you’re having fun. We published almost 90 posts this year. Here are the articles that captured more eyeballs than any others. 10. 8 Keys to Value-Based SaaS Pricing Pages As a SaaS...
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